Privacy Policy — Axova Market
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1. Information We Collect
We collect information you provide directly and information collected automatically when you use Axova Market. This includes your name, email address, phone number, delivery address, order and purchase history, payment information, your device's location when you ask the app to fill in a delivery address or place a delivery pin at checkout, device information, push notification tokens, and usage data.
If you choose to use Oxa, our in-app AI shopping assistant, we also collect the messages you send it, the voice recordings you make when you use the microphone, and the shopping context your question relates to (such as the product you are viewing or the items in your cart).
2. How We Use Your Information
We use your information to: provide and maintain the Service; process transactions; send service-related communications; improve and personalize your experience; ensure security and prevent fraud; and comply with legal obligations.
3. Data Sharing
We do not sell your personal data. We may share information with service providers who help operate the platform, payment processors for transaction handling, the stores you order from (limited to what's needed to fulfil your order), delivery partners (limited to your delivery address and contact details for your order), Google, which processes Oxa requests on our behalf (see section 4), and law enforcement when required by law. All third parties are bound by data-protection agreements that require them to protect your data to the same standard set out in this policy and to use it only to provide the service we have asked them to perform.
4. Oxa, Our AI Assistant
Oxa is an optional AI shopping assistant built into Axova Market. It is not processed entirely on your device.
What is sent. When you use Oxa we send off your device: the messages you type; the shopping context your question relates to (such as the product you are viewing or the items in your cart); your voice recording, if you use the microphone, so that it can be turned into text; and Oxa's reply, if you have voice replies switched on, so that it can be read back aloud.
Who processes it. Oxa requests are processed by Axova together with Google, acting as our service provider. Google's Gemini models generate Oxa's answers and turn your voice recording into text, and Google Vertex AI produces the spoken reply. Google is bound by a data-protection agreement that requires it to protect your data to the same standard set out in this policy, to process it only to answer your request, and not to sell it. If we ever change the provider behind Oxa we will update this section and ask for your agreement again in the app before anything is sent to the new one.
We ask you first. Nothing is sent to Oxa until you have been shown what will be sent and have agreed to it in the app. You can withdraw that agreement at any time under Profile → Settings, and Oxa will stop sending anything. Withdrawing it does not affect the rest of the app.
What we do not do. We do not use your Oxa messages or voice recordings to advertise to you, and we do not sell them. Voice recordings are used to produce a transcript of what you said and are not retained after that request is complete.
5. Data Storage and Security
Your data is stored on secure servers with encryption at rest and in transit. We implement industry-standard security measures including access controls, regular audits, and intrusion detection. However, no method of electronic transmission is 100% secure.
6. Data Retention
We retain your personal data for as long as your account is active or as needed to provide services. Upon account deletion, we remove your personal data within 30 days, except where retention is required for legal, tax, or regulatory purposes.
7. Your Rights
Depending on your jurisdiction, you may have the right to: access your personal data; correct inaccurate data; request deletion of your data; object to or restrict processing; receive your data in a portable format; and withdraw consent at any time.
9. International Transfers
Your data may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable data-protection laws.
10. Children's Privacy
The Service is not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware of such collection, we will take steps to delete the information promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes via email or a prominent notice within the Service. We encourage you to review this policy periodically.
Contact
Questions about this Privacy Policy? Contact privacy@axova.io.